Focus On Media

Web Design for Small Business – Notes and Links

Derrick Ypenburg — Wed, 24 Feb 2010 18:24:39 +0000

Hello everyone!

I’d like to thank Ruth Phillips of the Small Business Enterprise Centre (SBEC), and all of you who attended the seminar today, for giving me the opportunity to share my knowledge with you. I am aware that this is A LOT of information to digest, but I just had to put it all out there for you to make sense of it over time.

Below is a link to the presentation (in PDF format) as well as the links to example websites that we covered.

SBEC Seminar – Websites for Small Business – Presentation

Videos:

“Cloud” computing

Example Sites:

Etsy :: Your place to buy and sell all things handmade (e-comm for artisans)
Second Story – the best story-telling company
The UPS Whiteboard Headquarters – simple and direct landing page

Google Analytics

Google Analytics

Worpress Rocks!

WordPress.org

Website Hosting

http://www.mediatemple.net/
http://www.parafx.com/
http://www.canadianwebhosting.com
or shop around using my best friend Google

Buying a Domain Name

Go Daddy

Finding out who owns your domain…

http://www.whois.net/

Thanks again! I hope you found the presenation inormative and useful for the future successes of your business.

Warm regards!

Derrick

Bethany Lee – Presentation on Online Media for the Town of Orangeville

Derrick Ypenburg — Sat, 23 Jan 2010 17:33:36 +0000

Intro to Web Design

Taking place Wednesday, February 24, 2010

We’re pleased to announce that Bethany Lee of Focus on Media has once again been asked back by the Town of Orangeville to speak on web design from her experience in online media, Wednesday, February 24, 2010.

This workshop is targeted to small business owners and will provide you with the basics on why you need a website and how to make your web site work for you. Topics include:

Importance of websites to small business owners
Features and benefits of a well designed, professional website
Planning the website, including research, content and map
Using imagery, photos, logos, and colours
Knowing the audience
Cutting through the jargon
Project management of the website development
Hosting
Costs
Getting noticed

You can sign up for the 9a.m. – 12p.m. event being held at the Best Western Hotel Orangeville by contacting the Small Business Enterprise Centre (SBEC) at 519-941-0440 Ext. 286, or email: sbec@orangeville.ca.

Bethany Lee – Presenting on Social Networking & Web 2.0 for the Town of Orangeville

Derrick Ypenburg — Sat, 23 Jan 2010 17:22:28 +0000

Introduction to Social Networking/Web 2.0

Taking place Wednesday, March 24,2010

Join us for an interactive session led by Bethany Lee of Focus on Media. This workshop will guide you through the wealth of opportunities to market your business online, utilizing free online resources and low-cost tools.

Major topics to be covered include:

Defining Social Networking and Web 2.0
Online collaboration and media tools
Aggregation
Introduction to search engine ranking
Staff roles, participation levels, time allocation
Setting guidelines and appropriate behaviour
Offline marketing to support your website

You can sign up for the 9a.m. – 12p.m. event being held at the Best Western Hotel Orangeville by contacting the Small Business Enterprise Centre (SBEC) at 519-941-0440 Ext. 286, or email: sbec@orangeville.ca.

AFP (Association of Fundraising Professionals) speaking engagement announced

Derrick Ypenburg — Sat, 23 Jan 2010 17:17:50 +0000

Bethany Lee of Focus on Media is pleased to announce her upcoming session with the AFP (Association of Fundraising Professionals) April 15, 2010 in Windsor, Ontario. Full registration information and details to come!

Proud to partner on www.inthehills.ca

Bethany Lee — Mon, 19 Oct 2009 17:18:31 +0000

Now in its 16th year, In the Hills is an independent, locally owned publication that has earned its reputation

as the best-read, best-loved magazine in the region. In the Hills is a “must read” for everyone who cherishes the Hills of Headwaters, a region north of the GTA, as home.

In fall 2009, Focus on Media assisted in building the improved In the Hills site and now we work to constantly improve its functionality. The In the Hills team wants the site to lead discussion, a source of information, but above all, a place of community.

As Associate Web Publisher, Bethany Lee also contributes to the site through her blog for the magazine.

www.inthehills.ca

Our latest website launch – www.glasgowhillshideaway.com

Bethany Lee — Mon, 07 Sep 2009 18:25:34 +0000

A congratulations goes out to Wendy and Jeff Gadsden for the launch of their lovely www.glasgowhillshideaway.com website. Wendy and Jeff needed a simple site to drive visitors to their vacation rental destination in lovely Prince Edward Island. Focus on Media was happy to oblige!

Professional Organizers of Canada conference set to welcome guest speaker Bethany Lee

Bethany Lee — Mon, 07 Sep 2009 18:20:08 +0000

A big thank you goes out to the Professional Organizers of Canada for the invitation to speak on the importance of professional communications when marketing your small business, with an emphasis on quality and consistency in writing. The conference takes place October 29, 2009. We’re looking forward to a great day!

Guest speaker announcement for Bethany Lee – Bridges to Better Business

Bethany Lee — Tue, 11 Aug 2009 16:37:59 +0000

We’re pleased to let you know that Bethany has been asked to speak during a special roundtable discussion on Marketing at the upcoming Bridges to Better Business October 27, 2009. She will speak on marketing perspectives from her experience in online media, and will be joined by Signe Ball from In the Hills magazine and Marjorie Grime, Royal LePage. You can sign up for the day-long event, which includes an exceptional keynote speaker, lunch and great discussions and networking opportunities…just contact the Orangeville SBEC at 519-941-0440 Ext. 286, or email: sbec@orangeville.ca .

More details to come!

Website Planning/Selling on the Internet – Collingwood Presentation Download

Derrick Ypenburg — Fri, 26 Jun 2009 00:53:45 +0000

We’d like to thank of of those who attended our presentation presented by the Collingwood SBEC.

A PDF version of our presentation is available by submitting a request through our contact page.

Collingwood, here we come!

Bethany Lee — Wed, 24 Jun 2009 20:33:02 +0000

Tomorrow, June 25th, we’ll be up in Collingwood speaking on ”Internet Marketing for Small Business”. We’re looking forward to meeting the business owners up in Collingwood. See you there!

June 25, 2009, 5 p.m. – 9 p.m.
This is a presentation built on our experience in Orangeville in 2008. Catharine Frith from the Collingwood SBEC office saw us then and knew she had to bring our team to Collingwood to work with the businesses north of Highway 89! Bethany Lee and Derrick Ypenburg will present the essentials of professional web design, industry terms, when to call in the experts (and how to work with them), pricing, and an introduction to E-commerce.

Location:
The Temple Building
126 Hurontario Street, Collingwood
To register, call or email the Collingwood SBEC office:
705.446.3355